A Sant'Ippolito, April 5, was inaugurated an exhibition, interesting because it contains numerous illustrations Italian. Significantly, given the collective title "the other half of the book that emphasizes well the value of the image on the success of an editorial product, but the caption opens with a paradox, "professionals and artists ..." because the decision to separate the artist from the seller? the artist can not be a professional? So when an artist becomes a professional? According to the usual definition, a professional is one who exercises his profession in front of a qualification, in this case an art school or academy for which the state legally recognizes an institution of representation. In theory, therefore, any person who comes out of these schools is considered a professional in a position to produce art. If a point of view of legal certainty that would be fair and simple, in terms of quality and artistic value of this criterion jumps. The libraries are inundated with books, published by major publishing houses, of little artistic interest. Roberto Innocenti's case strongly at odds with the publishing house Einaudi shows how being an artist is recognized and acknowledged by the editors is extremely difficult. Publishers should be able to identify quality artists, promoting them and be able to isolate and discard artists of little value. Perhaps marketing has invaded the field of art, who decides the fate of an illustrator often completely ignores what is a job "done on purpose." If we enter school in publishing, where authors of the books are teachers, and they deserve the choice of James 'right', the damage will be irreversible. When choosing an illustrator for a book, the curriculum should be the artist's work and not knowing the artist's ability to sell. But because the best illustrators, very often, can not find a place in the Italian market? I leave the conclusion to which Bruno Munari, by the early '70s, stated "... the artist worked for him and for an elite who can understand ... This elite consists of the most important people of society, and affects the rest society. Depending on the type of company you have a different kind of elite. Suppose the kind of society of corrupt people, and of clever speculators, parasites, ignorant and arrogant then, the hypocrites and dishonest ... well, this kind of society we will have an elite composed of the smartest, the most corrupt, from most reactionary ... Now we ask: what kind of art can consume this particular elite? ".
pictures: Madeleine Arcangeli, one of 23 illustrators in the exhibition
