Bringing Italy to London, says that the slogan de The sweet life , fair food and drink travel style property to Businnes Centre of Islington , a of the most posch of London. The manifest the stereotype of the two types in the air just wasp cake life, as if half a century had passed and thanks to Fellini everlasting, amen.
later on the right a box with the logo of Galbani on the right in a corner of the loft of the kiosk Nutella in the middle of the room's free coffee Kimbo and the kitchen machines DeLonghi . Giro
between a forty stand: the products promoted by Basilicata ' Unioncamere , the municipality of Riccione with its tourism, estate agents and the Tuscany Italy for Sale, Property Seminar (a incravattato with the speaker explains how to buy a house in Bel country), the mill Abbruzzese, sweets Capri. .. Jody Scheckter (Ferrari's former champion of the seventies) that the buffalo on a farm in the English countryside, thanks, I think, to know how Italian personnel (and billions). A fair
soulless, without purpose. What is the target? Who is the user a customer of this event? How can you put Galbani the Ferrero and DeLonghi (already present in British supermarkets) with a consortium of local producers of wine, and Sicilian dolciai. And Jody Sheckter in its brochure says, " In Italy buffaloes do not circulate freely and do not graze outdoors ..." as his farm, what are you talking about?!
The impression is that the interests are elsewhere, while at the fair is staged just to organize the organization and spend money without a real clear promotion policy. Neither
Jody Scheckter nor Galbani or soup with the wet sponge, or the shoe with the hoe promote made in Italy, but rather misunderstandings and stereotypes, an event that does not seek customers sector but shows vested interests or corporation to protect only themselves, rather than the product, the people who work there, the "made in Italy .
I go to the tables of Consortium Nebbioli Alto Piedmont and greet Paola and Elena Conti . Exchange views and ideas with them about the show and while I have the Elixir , a bottle of flavored boca, a dazzling conversation wine. A bit 'of disillusionment, but also a lot of energy: the desire to emerge in the UK market, the need to find a distributor, the local fair, the right names, the need to go beyond the interests of Italy at.
Yet here love us, the British know that we are unbeatable in terms of food, almost as an oracle, but not enough, it is not enough plus the sweet life, the legacy and the income of the economic boom of the fifties *.
Because we are no longer the ' Italy, we are a piece of' Europe in the Mediterranean Sea, we are not just heirs to a long history, we are not just pizza, and chocolate Armani. But much more, but what are we?
Centocinquantanni a party that we do not care and do not feel, because we do not know what to celebrate, because the pizza is not celebrated, but the food and why the sweet life - Fellini teaches - can also become a tragedy or a huge fish dying over the shore of Ostia .
Timothy Ash in an article on ' unification of Italy in ends like this: So, happy 150th birthday, (dis) united Italy. We love you. And we urgently need you back in the vanguard of the great ancient and modern project That we call Europe. After all, you invented it .
I drink a coffee the urgency of being a leading country ! words that bring chills. and I get teary eyes.
"All right Francis?"
"Yes, yes ... you know, are contact lenses ..."
The usual lie, as I was prematurely Antani supercazzola ...**
between the
* for a ranking of (fifteen) exports or cultural stereotypes enough to the Independent here, the usual costume for the Corriere article here
** And just to confirm the view of the absence of ideas and stereotypes, that big baby Christian De Sica is the prequel My friends. What a prick! A nice article here .
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